Positioning

Describe Werklist in these words on a slide, a web page or a profile.

The statement

Werklist is a platform for international employment. Employers use it to hire skilled workers at home and across borders. Werklist checks both the employer and the worker, and handles every step from the first search to the worker's first day on the job.

Describing Werklist

Through Werklist, a worker gets a permanent job with their own employer, at home or abroad. Describe the whole hire, not one step of it such as finding candidates or posting a job.

Permitted

A platform for international employment
What Werklist is, in any medium and at any length.
Hiring skilled workers at home and across borders
What employers do with Werklist.

Not permitted

A staffing agency
Readers expect workers on loan from an agency payroll, and Werklist does not lend workers.
A recruitment network or a job board
Each names one step of the hire and leaves out the employment that follows it.

Positioning

The words that describe Werklist.

Kind: about
Page: https://design.werklist.com/about/positioning
Version: 2.1.2

Rules

Quote the positioning statement word for word on a slide, a web page or a profile.
Call Werklist a platform for international employment. To say what it does, say that employers use it to hire skilled workers at home and across borders.
Do not call Werklist a staffing agency. Readers expect workers on loan from an agency payroll, and Werklist does not lend workers.
Do not call it a recruitment network or a job board. Each names one step of the hire and leaves out the employment that follows it.

Content

Positioning statement: Werklist is a platform for international employment. Employers use it to hire skilled workers at home and across borders. Werklist checks both the employer and the worker, and handles every step from the first search to the worker's first day on the job.
Describing Werklist: Through Werklist, a worker gets a permanent job with their own employer, at home or abroad. Describe the whole hire, not one step of it such as finding candidates or posting a job.

JSON

{
  "title": "Positioning",
  "path": "/about/positioning",
  "url": "https://design.werklist.com/about/positioning",
  "text": "https://design.werklist.com/agent/about/positioning",
  "summary": "How to describe Werklist.",
  "version": "2.1.2",
  "kind": "about",
  "name": "Positioning",
  "purpose": "The words that describe Werklist.",
  "rules": [
    "Quote the positioning statement word for word on a slide, a web page or a profile.",
    "Call Werklist a platform for international employment. To say what it does, say that employers use it to hire skilled workers at home and across borders.",
    "Do not call Werklist a staffing agency. Readers expect workers on loan from an agency payroll, and Werklist does not lend workers.",
    "Do not call it a recruitment network or a job board. Each names one step of the hire and leaves out the employment that follows it."
  ],
  "content": [
    "Positioning statement: Werklist is a platform for international employment. Employers use it to hire skilled workers at home and across borders. Werklist checks both the employer and the worker, and handles every step from the first search to the worker's first day on the job.",
    "Describing Werklist: Through Werklist, a worker gets a permanent job with their own employer, at home or abroad. Describe the whole hire, not one step of it such as finding candidates or posting a job."
  ]
}

Raw file: https://design.werklist.com/agent/about/positioning