{
  "title": "Applications",
  "path": "/brand/applications",
  "url": "https://design.werklist.com/brand/applications",
  "text": "https://design.werklist.com/agent/brand/applications",
  "summary": "How the brand appears in presentations, in print and on social media.",
  "version": "2.1.2",
  "kind": "brand",
  "name": "Applications",
  "purpose": "The brand in presentations, in print and on social media: the deck, the A4 report and the share card of werklist.com.",
  "anatomy": [
    {
      "part": "Slide",
      "measure": "1920 by 1080 px, printed to a PDF page of 1440 by 810 pt"
    },
    {
      "part": "Safe area of a slide",
      "measure": "140 px from each edge"
    },
    {
      "part": "Report page",
      "measure": "A4, 595 by 842 pt, top margin 20 mm, side margins 16 mm"
    },
    {
      "part": "Logo on a report",
      "measure": "57.15 by 14 pt, at the top left corner of the text frame"
    },
    {
      "part": "Share card",
      "measure": "1200 by 630 px"
    },
    {
      "part": "Ground of the share card",
      "measure": "a navy gradient at 135 degrees through #090c16, #0c1b40, #123e8f"
    },
    {
      "part": "Logo on the share card",
      "measure": "white, 46 px tall, 72 px from the top and 88 px from the left"
    },
    {
      "part": "Padding of the share card",
      "measure": "84 px top and bottom, 88 px at the sides"
    }
  ],
  "sizes": [
    {
      "name": "Slide title",
      "type": "88 px, weight 700"
    },
    {
      "name": "Slide lede",
      "type": "26 px, weight 400"
    },
    {
      "name": "Running marks of a slide",
      "type": "16 px, weight 500, 72 px from the edge"
    },
    {
      "name": "Share card title",
      "type": "Satoshi 700, line height 1.12, 80 px up to 32 characters, 70 up to 54, 60 up to 78, 50 beyond"
    }
  ],
  "rules": [
    "A slide keeps a large title at the top and the content at the bottom, with open space between them.",
    "Slides are black on white and the cover is white on black. Color appears only when color is the subject.",
    "Reports print on A4. The logo sits on the cover and the back cover, and nowhere else.",
    "Paper stays white whatever theme the reader uses on screen.",
    "Each werklist.com page shares as a card with the page's own title in the reader's language.",
    "The share card carries the white logo at the top left and the title at the bottom left. Nothing else goes on it."
  ]
}