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Werklist Brand Guidelines

Governance.

One owner. Semantic versioning on the brand system. A changelog updated on every merge. Change requests go through brand@werklist.com with a one-paragraph rationale and a proposed diff.

14.1

Source of truth

WERKLIST_DESIGN_SYSTEM.md is canon. This site and the forthcoming @werklist/tokens package are its two public consumers. The PDF deck is generated from the same MDX source as this site. Figma variables map 1:1 to the tokens package.

14.2

Versioning

Semantic versioning on the brand system.

  • MAJORChanging a primary token (e.g., replacing brand blue). Requires executive sign-off and a migration period.
  • MINORAdding a new token, component, or pattern.
  • PATCHCorrecting a typo, fixing a contrast bug, clarifying wording.

Current version is visible in every artifact. footer of the PDF, header of this site.

14.3

Changelog

  • v1.0.021 Apr 2026brand@werklist.com
    • Initial release. Sixteen sections complete.
    • Tokens mirrored from jobs.werklist.com canon.
    • Satoshi via Fontshare, five weights loaded.
    • Focus-ring spec codified; reduced-motion applied globally.
    • Deprecated: Pixfort tracking, Google Sans, royal-cobalt #1A47CF, cream paper on digital.

14.4

Ownership

Design system overallBrand team · brand@werklist.com
Product-surface tokensProduct design + engineering
Marketing surfacesBrand + marketing
Sales collateralBrand + GTM
AccessibilityBrand reviews; engineering implements