Imagery.
Werklist runs a two-mode photography system. Marketing surfaces allow commissioned portraits of real workers. Product surfaces stay photo-light. one painterly abstract per major page, no more.
06.1
Two modes, one system
Mode A
Marketing
werklist.com · design.werklist.com · covers · social
Commissioned portraits of real-seeming CEE workers across industries. Documentary-warm direction. Studio blue (±#1863DC) or real workplaces. No stock.
Mode B
Product
jobs.werklist.com · WerkOS · ATS
Photo-light. One painterly gradient hero PNG per major page. Composition: cobalt + electric blue + occasional magenta bloom. Soft focus. No hard geometry.
06.2
Marketing direction
Documentary-warm. Subjects look at camera. Natural working contexts. Background tuned to brand blue.
Frames above are composition placeholders. Every shipped shot must be commissioned or licensed with Werklist attribution.
06.3
Product direction
Primarily type + data. One painterly abstract per major page. the canonical hero-bg.png.
Reference composition. Never replace with dot-mesh, grid, noise, or literal photography.
06.4
Color grading
All photography warms toward royal blue in the environment. lighting, wall, outfit cue. Avoid over-warmed oranges or over-cool cyans.
Avoid: over-warm
#E08A38
Canon: royal blue
#1863DC
Avoid: over-cool
#3DE5E7
06.5
Don'ts
Don't
No tech mascot illustration
No cute 3D characters.
Don't
No stock handshake / suit / skyline
Royalty-free imagery reads as startup.
Don't
No AI-generated faces
Portraits are commissioned, always.
Don't
No emoji as decoration
Applies to every Werklist surface.
Do
Crop subjects with room
Never so tight the subject is trapped. Eye-line on upper-third.
Do
Coordinate backgrounds to brand
Studio blue ± saturation variance or real workplaces.