Product UI Bridge.
One brand expressed across three surfaces at three tempos. Marketing is spacious and editorial. Product is dense and operator-grade. ATS is very dense and data-forward. All share mark, type, tokens.
09.1
Three surfaces
Marketing
Spacious · editorial
werklist.com · design.werklist.com
Selling story, building trust.
Product
Dense · operator-grade
jobs.werklist.com · WerkOS
Getting jobs filled, doing work.
ATS
Very dense · data-forward
WerkOS operator console
Operator console for recruiters.
09.3
Density table
Same tokens, different defaults.
Attribute
Marketing
Product
ATS
09.4
Palette emphasis
Marketing
70 / 20 / 10
Brand blue in CTAs and accents; hero blue in stat tiles.
Product
80 / 15 / 5
Neutrals dominate; brand blue only on primary CTAs and focus.
ATS
90 / 8 / 2
Brand blue reduced to the single focus ring; neutrals almost exclusively.
09.5
The bridge test
jobs.werklist.com already lives at product-density but preserves marketing-level typographic signatures. eyebrows, tabular-nums, tight-tracked headings, editorial rule lines. This dual mode , operator-dense but editorially-composed. is the Werklist signature and the spec every new surface must match.